Sunday, June 7, 2009

Trolling bout Biodiesel

I saw a new press event for Propel Biofuels on the Biobased News site.

It seems like its been years since I've heard about Propel. I remember a few years ago they were poised to move forward boldly. Infused with V.C. cash and processing something more than that (a company chalked full of people filled with ability). They also had an awesome grasp of where to take the biofuel market to and therefore a compelling pitch to go with their business.

But after spending several hundred's of thousands of dollars building the best biodiesel infrastructure around Seattle their expectations didn't materialize. Of course nobody's expectations in the field did either. Now they are back pulling earned media and I like what I see.

Why do I like it? One self indulgent reason. Its the same argument and effort that I am making in Portland. I think they are correct except they are failing to see the real value in their business and intellectual property (which I will keep to myself). Its good to see your own logic and marketing packaging elsewhere.

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